|Posted by Mihai Arsene on June 20, 2021 at 3:10 AM|
We are pleased to announce that MIHAI has been cast and filming in a new commercial commissioned by HSBC and Shelter charity
as part of an initiative campagin to address the real vicious circle of banking, renting and working when homeless.
Mihai has inherited the role of an Interviewer.
Vicious Circle commercial was produced by Wunderman Thompson and it's part of HSBC's No Fixed Address Service.
James Allen, assistant director of marketing and content at Shelter, said: “Home is everything. Yet hundreds of thousands of people don’t have one – leaving many to face the horror of homelessness, including sleeping rough. On top of the dangers of life on the streets, imagine facing a constant battle to receive wages or access financial support. Not having a bank account makes it nearly impossible to escape the cycle of homelessness. So this game-changing service is giving more people who have fallen on hard times a helping hand towards gaining financial independence and re-building their lives.”
The sixty-second TV spot launched exclusively on Channel 4 and will be supported by a nationwide out-of-home and print campaign, including dedicated podcasts.